“In the tapestry of fashion, style wisdom weaves threads of experience, confidence, and timeless elegance, creating a masterpiece of self-expression.”

Jessica (curatedbycolor.com)


Stepping into a new decade isn’t just a milestone; it’s an opportunity to embrace a newfound sense of confidence and elegant style. Fashion over 40 is about transcending trends and embracing timeless pieces that exude effortless grace and sophistication. Join me on my journey of rediscovery as I navigate the world of fashion with comfort, glamour, and a touch of modern flair.

Fashion Over 40: Rediscovering Your Fashion Identity

Fashion Over 40 Nutritional Facts

My journey to rediscover my fashion identity began on my 48th birthday. As I assessed my wardrobe, I realized that many of my clothes no longer reflected the woman I had become. It wasn’t just about following trends; it was about crafting a style that resonated with my aspirations and personality. I realized that fashion over 40 was a bit different, with new expectations of myself and how I want to represent myself.

Capsule Wardrobe Essentials:


While trying to figure out my wardrobe, I found Pinterest to be a great resource in inspiration and found visual resources to aid me in refining my closet. I found outfit inspiration as well as capsule wardrobe examples for me to put into use. I wrote a couple blog posts about capsule wardrobing. Discover “12 Reasons to Embrace the Capsule Wardrobe Revolution” and read about the “Essence of a Capsule Wardrobe” to determine what to keep from your closet. I am inspired by runway and seasonal fashion.

Embracing the concept of a capsule wardrobe, I turned to trusted brands like Uniqlo, J.Crew, and Gap for timeless basics that formed the foundation of my new wardrobe. Investing in quality pieces allowed me to effortlessly mix and match, creating endless stylish ensembles with ease.

Classic with a Twist:

Love COS, the classic with an edge styling, fabrics that last, and value.


While I cherish classic pieces from years past, I also enjoy infusing my wardrobe with modern touches. Brands like COS, Modern Citizen, and Toteme have caught my eye for their ability to marry timeless charm with contemporary flair.

Sezane’s offerings often tempt me with their classic-with-a-twist designs, and French girl allure. I have purchased a black cashmere sweater when I visited the store in Paris about 5 years ago. It has a removable lace neck with a velvet bow in the front which has a coquette vibe which is on trend now.

How to look effortlessly chic with that French girl “je nai sais quoi”.

Embracing Color:

With fashion over 40, I realized that wearing all black felt stifling. Instead, I began incorporating lighter hues into my wardrobe, embracing color as a symbol of vitality and optimism. Adding pops of color has breathed new life into my outfits, infusing them with energy and personality. Using the infographic I created below, reference what your wardrobe mainly consists of to find a color or two you can potentially incorporate to breathe new life into your wardrobe.

Infographic showing a color wheel and color swatches on how to pair color-colors that compliment beige/tan, griege/gray, and navy/black.
Discover what colors work with your capsule wardrobe. What colors can you add if your capsule wardrobe consists mainly of: Beige/tan, griege/gray, and navy/black.

Take the color quiz to reveal your signature palette personality. Then discover “6 Strategic Steps to Add Color” to your wardrobe. Take stock, do you have way too many dark colors? Lighten up your closet and your mood with some light neutrals and a pop of color.

Fashion Over 40: Effortless Grace and Comfortable Glamour

Fashion over 40 is about striking a balance between elegance and comfort. I’ve learned to prioritize pieces that not only look good but also feel great to wear. Tailoring plays a crucial role in achieving a polished silhouette, ensuring that every outfit exudes effortless grace and comfortable glamour.

Headshot of Lauren Hutton in The Gambler (1974), Public Domain, By Unknown author - Cootsimagerydeluxe, Public Domain courtesy of Wikimedia Commons
Eternal Elegance: Lauren Hutton graces us with her timeless beauty and wise words. (Photo courtesy of Wikimedia Commons).

Splurging on Quality Accessories:

While I’m mindful of my budget, I’m willing to splurge on quality accessories that elevate my look. After all, accessories are the finishing touches that add character and personality to an outfit. Investing in timeless pieces ensures that they will stand the test of time, becoming cherished staples in my wardrobe. Hermès, Louis Vuitton, Dior, Loewe, and Bottega Veneta are the brands right now I prefer accessorizing.

Splurging on Outerwear and Quality Knitwear:


When it comes to outerwear, I’ve learned the importance of investing in quality pieces that not only keep me warm but also elevate my entire look. A Quince leather motorcycle jacket gifted by my sister has become a beloved staple, showcasing the perfect blend of style and functionality.

In addition to outerwear, I’ve also come to appreciate the value of investing in better quality knitwear. I have some cashmere crew necks from Quince I wear the most often. Luxuriously soft sweaters and cardigans not only provide warmth but also add texture and dimension to my outfits. UNIQLO U crew neck t-shirts have become a favorite staple, offering a thicker, nicer hand and superior quality at a lower price point.

The t-shirts are to die for! Thick, wash well, and look very expensive.

Why I Love Amazon (Still):

Occasionally, I turn to Amazon for basics, recognizing that even those of us in the fashion industry can struggle to dress ourselves as we age. I love to save time and money on items I don’t necessarily need major name brands for.

On Amazon, I’ve found some great casual pieces that I can easily incorporate into my capsule wardrobe without breaking the bank. I first used the search words, “fashion over 40” and I was able to find some decent selections. It’s not conclusive so I spent more time digging and adding to lists I started curating.

In my blog posts, I aim to provide you with looks that you can incorporate for far less than in some brick and mortar stores. I spend the time so you don’t have to. Plus, returns are super easy if the purchase doesn’t work out. With Amazon, I can easily find stylish pieces at affordable prices, allowing me to stay within budget while still looking and feeling great.

Sustainability and Secondhand Shopping:

As I strive to make more sustainable fashion over 40 choices, I’ve turned to platforms like eBay, Etsy, and The Real Real for secondhand treasures.

Vintage has always been a go to for me. The fact that vintage is harder to come by and is sustainable makes it even more compelling.

By investing in quality jackets and knitted clothes, I’ve enhanced my wardrobe. These items showcase my support for the environment and elevate my personal style.

Fashion Over 40: How I Prioritized My Health:

In addition to refining my fashion choices, prioritizing health has been a transformative journey in my life. Since December of 2023, I made the decision to quit drinking, and the impact has been remarkable. Not only have I experienced improved mental clarity and overall well-being, but I’ve also noticed significant changes in my physical appearance. By eliminating alcohol from my lifestyle, I’ve managed to keep weight off my midsection and face, resulting in my clothes fitting better than ever since turning 40.

I Get Active

Alongside this dietary shift, I’ve made a conscious effort to incorporate regular exercise into my routine. I aim to get active a few times a week. I prefer running for at least 30 minutes. This holistic approach to health and wellness has not only enhanced my physical appearance but has also boosted my confidence and vitality, allowing me to fully embrace and enjoy the evolution of my personal style at fashion over 40.

I Drink Tea & Mocktails

In addition to abstaining from alcohol, I’ve also made a conscious shift to tea as my morning beverage of choice. I quit cold turkey on New Year’s Day 3 years ago and haven’t looked back. The difference it’s made in my overall well-being is undeniable. Unlike the energy spikes and crashes that often accompany coffee consumption, tea provides me with a sense of balance and sustained energy throughout the day. This is due to the presence of L-Theanine, a natural amino acid found in tea that promotes relaxation and mental clarity.

Yes Tea, No Coffee & No Alcohol, Yes Mocktail graphic.

By incorporating tea into my daily routine, I’ve noticed a marked improvement in my ability to make informed decisions, particularly when it comes to shopping. The calming effects of L-Theanine help me approach shopping with a clear mind and a heightened sense of focus, allowing me to make more thoughtful and intentional choices for my fashion over 40 wardrobe. I also make my own oat milk with matcha every morning now and save myself at least $1800 a year on buying these at a cafe.

I Get Creative

Lastly, in my wellness journey, I’ve discovered a creative outlet that brings me joy and relaxation right at home—blogging and fashion illustration. As I continue to evolve my personal style, I’ve also embarked on a journey to learn how to draw and illustrate fashion, which you may have noticed in some of my blog posts.

Blog Post I recently illustrated.

This has been incredibly satisfying, allowing me to express myself artistically while sharing my passion for fashion with my readers. This creative pursuit not only serves as a form of self-expression but also provides a sense of fulfillment and contentment in my daily life. I also aim to write useful content for those of you embarking on your journey of self-discovery with fashion over 40.

Fashion Over 40: Conclusion

Fashion over 40 isn’t just about style; it’s about the evolution of elegance, the confidence of timeless charm, and the embrace of personal expression, proving that true sophistication knows no age.

Jessica (curatedbycolor.com)

In conclusion, my journey through fashion over 40 has been a testament to the power of self-discovery, confidence, and personal expression. From redefining my wardrobe to embracing sustainability and prioritizing wellness, every step has been a deliberate choice to live authentically and stylishly.

Now, I’m curious: What’s your fashion journey been like? Have you found ways to express yourself through your personal style, or are you still exploring and experimenting? Share your thoughts and experiences in the comments below—I’d love to hear from you!

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